Hi, I’m Tiny.

Tiny Irwin and Family

Navigating through the complexities of a deeply entrenched culture of entitlement and apathy required herculean effort and resolve. The Vision was cast, the Mission created, and the quest to put the right people in the right seats to win set forth. I was able to build trust over time which allowed me to make unprecedented organizational changes. Yet, it was the shared victories and tribulations with my team that forged a new culture of trust, clarity, and transparency. Our collective triumph over adversity is not just a professional milestone—it's the cornerstone of my coaching philosophy. 

Coaching is not a transactional experience, it’s truly transformational. Having lived through the indescribable pressures and isolation that leadership can impose, I can personally resonate with the challenges that leaders face. This lived experience allows me to connect deeply with my clients, fostering an environment where vulnerability is not a liability but a catalyst for growth. 

The decertification of the Teamsters Union and the subsequent renaissance of the company I led is more than a success story—it's a testament to the power of clarity and determination in leadership. These experiences are the bedrock upon which I stand to help you navigate your leadership journey. 

Beyond Credentials 

Degrees and certifications may outline one's qualifications, but they don't capture the essence of a person's approach. While my academic and professional credentials lay a foundation, it's the personal work I've embarked on that truly informs my coaching. I believe in leading by example, and the introspective work I've done on myself is a cornerstone of the transformative experiences I offer to my clients. 

The Whiskey Society: A Reflection of Community 

My experience isn’t confined to large companies, I am also an entrepreneur with The Southern Whiskey Society where we curate high-end whiskey and food experiences. It's more than an event; it's an extension of my belief in the power of community—a core value that I infuse into every coaching relationship. 

Let's Begin 

The path to leadership is complex, a journey I know well, and one I don't believe you should walk alone. If my story resonates with you and you're curious about forging a path forward together, I invite you to reach out. Let's start with an honest conversation–connect with me and let's explore what your leadership journey could look like. 

My friends will tell you that I can be overheard telling anyone “First and foremost I am a husband, father, community creator, and friend.”  My wife, Leah, and our sons, Grayson and Henry, are the most important people in the world to me.  Legacy is a driving force behind all that I do, and it’s that ability to think long-term that accentuates not only my personal but professional life.

During my ascent through the corporate hierarchy, I found my true calling not at the summit, but along the rugged path of transformation within family-owned businesses. I started working at age 11 doing paper routes, and throughout my career, I worked all the way up to a President and COO role of a 95-year-old national company where I was tasked with revitalizing a company that had been suffocated by years of union tyranny and financial distress.